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THE PSYCHOLOGY OF COLOUR AND YOUR BUSINESS

According to Martin Christie of Logo Design, London; “Understanding the psychology of colours is vital to designing an effective logo.” In fact, choosing the right colours for your business and subsequent forms of advertising are essential.  The aesthetic of your product and its labeling can have a huge impact on sales. Read more...

 

COST PER CONTACT - LIFETIME VALUE OF A CLIENT

Advertising can appear in many forms: such examples are press releases, business cards, radio ads, television spots, newspaper ads, direct mailings, or even talks at service clubs, to name just a few. It can cost great sums of money or it can be free. The cost isn’t indicative of the effectiveness. The best advertising is the one that brings a return on investment. As long as it brings in more than it costs, you are doing well. Read more...

 

ADVERTISING SECRET NUMBER 1 – SELL THE BENEFITS TO THE CLIENT

Many articles on marketing start with defining your target market, but I would suggest that it starts well before that. Know your product! How can you create a positioning paper, market place strategy, advertising program, or sell your product or service to anyone without knowing your product completely? Read more...

 

ADVERTISING

Advertising means diverse things to different people. It is misunderstood and much maligned. But whatever you believe about advertising it works most of the time for some people, some of the time for most people, and according to some it never works. But why does it work for a few people all of the time? read more...

 

AN AFFORDABLE MARKETING PLAN

If you think the only way to execute your marketing plan is with expensive advertising, you’ll be pleased to learn there are other less costly approaches.  

A good place to start is by spending some time researching your market. To better target your small business marketing plan, create a portrait of your ideal customers. Read more...