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The Secrets of Public Relations

Public Relations involves a variety of programs designed to maintain or enhance a company's image and the products and services it offers. Successful implementation of an effective public relations strategy can be a critical component to a marketing plan.

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Essential Contents of a Marketing Plan 

Every marketing plan must fit your needs and situation. Even so, there are standard components you just can't do without. A marketing plan should always have a situation analysis, marketing strategy, sales forecast, and expense budget. Read more...

 

Network Your Way To Success

 

One of the best ways to build your business when you are just starting out is by networking.  

Investopedia defines networking is a process that fosters the exchange of information and ideas among individuals or groups that share a common interest. It may be for social or business purposes. Professionals connect their business network through a series of symbolic ties and contacts. Here are your secrets to successful networking. Read on...

 

ENLIGHTENED AIDA MARKETING

AIDA = tried but true, the famous formula that makes your ads, your advertising literature, your marketing work. But you must use a new enlightened way to make your marketing successful. Read on ...

 

WHERE TO FIND A CASH WINDFALL OF $10,000 TO $1,000,000

YOUR windfall opportunity lies in the trusted relationships YOU have cultivated. And your wealth-building opportunities will be kaleidoscopically different from everybody else’s.

Here another way of looking it:

Wealth = Opportunity = Trusted Relationships

Now here’s the big question. Whether you own a business or not, how can you put this information into action immediately? Read more...

 

BUSINESS CARDS - YOUR FIRST STEP TO SUCCESS

Business Cards are one of the most overlooked marketing areas that we have today. My wife and I went to a Mastermind Entrepreneurial Summit this last weekend in Anaheim, California and I was amazed at how many people who attended, who didn’t have a business card. A business card is an integral part of any good marketing plan. For its size and cost, it's probably the most powerful part. 

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5 AMAZING KEYS TO A WINNING MARKETING STRATEGY

Marketing and using the best advertising medium has vexed entrepreneurs since the beginning of time. Understanding your business and the role it plays is essential in crafting an effective marketing strategy and determining the best advertising vehicle is crucial for you and your business. It is easier than you think but few do it, why? Because it takes time and thought! Read more...

 

SUCCESSFUL MARKETING STRATEGIES 2 - BELIEF

 

How do customers react to selling messages? We know that in order to motivate ourselves we have our thoughts which turn into feelings which lead to our actions and then create our results. With marketing the researchers look at these attitudes and position themselves to marry their product, service, or idea to the corresponding attitudes of their target market. Consumers have a composite consisting of beliefs, feelings and behavioural intentions. Read more...

 

WHAT MAKES PEOPLE THINK HOW THEY DO AND BUY SOMETHING

Many of us tend to think of decision making as a process in which two separate and opposite mechanisms are engaged in a critical struggle, with the emotional and impulsive mechanism within us tempting us to choose the “wrong” thing, while the rational and intellectual mechanism that we also carry inside us slowly and ploddingly promises to lead us eventually to make the right choice. This description, which was also shared by many scientists until several decades ago, is both simplistic and wrong. Read more...

 

MARKETING

At its basic level, marketing is about determining the value of your product or service and communicating that information to customers.

A little higher level given by the Business Dictionary is: click here to read more

Marketing is so essential we will be delving into this topic deeply.