Optimizing Profits

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The Secret To My Success

The Why-Not Factor


Your Why-Not! defines the nature and purpose of your business. It is the one thing that compels people to buy from you instead of from your competitors. Often it is call a “USP” (Unique Sales Point), or your Mission Statement.

Your Why-Not! is much more than both of the others put together – yet simpler.

It stands for

Why Hire You – No Other Temptations

To learn how to create a compelling Why-Not! look here...


The Business Plan for Small Business

The Enlightened Business Plan

It doesn’t matter whether you are starting a brand-new business or have been in business for 20 years you still need a solid “Business Plan”. Come to think of it, chances are that if you have been in business for 20 years you probably need to revise your business plan and make it so that the business works for you rather than you working for it.

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Start your own On-Line Business

Everyone loves flexibility. Being able to create your own hours, speak to your clients outside of business hours, be open for business 24/7, etc.—this makes your life and your potential client’s lives much easier.

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The Magic of Clarity

Visibility ZERO! Yup, there I was on top of Sunshine Mountain in Banff Alberta and visibility was zero. I had a friend with me from Massachusetts who had never been there before and was not a particularly good skier. What now?

This could be a dangerous situation, there is a disease called Hausler’s Disease, where movement combined with lack of visual data causes total disorientation in your mind. So, what do you do? What did I do? First and foremost, I made sure that we always stayed together. The last thing you want to happen is that you lose somebody. This is so very important in business – YOUR business. Make sure that everyone involved with you is crystal clear on where you want to go and how you are going to get there. Read more here...



Believe you can, and you can. Belief is one of the most powerful of all problem dissolvers. When you believe that a difficulty can be overcome, you are more than halfway to victory over it already.

Norman Vincent Peale

This is the basis of your successful enterprise. Is it enough, no; but it is a start. From here we need to totally visualize your business from top to bottom. Define in detail, exactly what you want to achieve and how it will be achieved.

Easy? Hardly. Important and Essential – Totally!



When you're setting up your business, you need to ensure that all your bases are covered. Consider the following steps as you navigate through the business start-up phase.

1. Planning your business

2. Organizing your finances

3. Registering your business

4. Hiring and managing employees

Identifying potential roadblocks and finding solutions early on can make the difference between success and failure.  Read more ...



Start my own business? Are you crazy?

Why you and millions of others are NOT crazy

Chuck Groot

We have all heard to same old sage advice; “go to school and get a good education, acquire a respectable job, work hard, earn a steady paycheck, put in your time and receive a nice pension.” Well, that worked once a long time ago, but not so much now. read more...




Bill Gross has founded a lot of startups, and incubated many others — and he got curious about why some succeeded and others failed. So he gathered data from hundreds of companies, his own and other people's, and ranked each company on five key factors. He found one factor that stands out from the others — and surprised even him. View video...



People always ask me, "Adrian you have enjoyed success in many different businesses and worked in several continents, what advice do you have for me? What have you gleaned over 50 years of business that I can learn from? I tell them although I don’t have all the answers, actually I hardly know all the questions but what I do know I put into my Business Creed. Truism that I have learned over the years that if I follow, I rarely will go wrong". Read more...